CEDA – Meeting the Innovation Challenge

CEDA and Australia’s Innovation Challenge

CEDA, or the Committee for Economic Development of Australia, run regular industry sessions to discuss topics of national economic importance. The latest was a lunchtime session covering the benefits of Innovation and also some of the challenges we need to overcome to take advantage of Innovation in Australia.

 

Committee for Economic Development of Australia

Committee for Economic Development of Australia

 

Here are videos of the panel discussion which raise a lot of excellent points. They are split into 2 due to their length.

 

 

 

Below I cover my take on some of the areas covered both before and during the panel discussion.

 

Innovation in Job Hunting

Job hunting, or seeking, is a two way problem. Potential employees want a good job and potential employers want good employees. Should be simple, right?

 

Doug Blue of SEEK shared some changes in the jobs market. SEEK used to just place job advertisements on a website. Now they have moved to employment fulfilment with up to 70% of job placements being through their services. This is typical of the shift in value creation that is happening all over the world.

A recent survey in Australia shows that 76% of people do not like their current job.

 

Innovation in Governance

Glenys Beauchamp PSM, of the Department of Industry, Innovation and Science, shared statistics and perspectives on the local economy. This is a summary of what was a very comprehensive and competent presentation.

 

Glenys Beauchamp

Glenys Beauchamp

 

The OECD statistics show that up to 50% of new jobs are due to Innovation. So this is an important topic for national growth. And to add more weight to the argument, 60% of productivity gains are due to Innovation.

 

Australia’s GDP growth has remained flat since 2011 and if this continues then our standard of living will start to fall.

 

Innovative businesses grow faster, have a more diverse range of market offerings, and create more jobs in them and around them than businesses which are not Innovation focused.

 

Drivers for Innovation:

 

  • High proportion of tertiary qualified young adults
  • High standard of research capability

 

And a few challenges:

 

  • Low rates of disruptive Innovation
  • Reducing investment for Innovation
  • Low levels of venture and early stage investment
  • Lowest level of Collaboration with universities and publicly funded research organisations in the OECD
  • Low Collaboration in general

 

The Australian Government is looking at all options to improve this including funding schemes not based on grants, big science infrastructure, tax incentives, entrepreneurs programs and simplifying engagement between business and publicly funded organisations.

 

Innovation Panel

Lunch was followed by a panel session. The panel was:

 

  • Glenys Beauchamp PSM – Department of Industry, Innovation and Science
  • Geoff Culbert – GE Australia, NZ, Papua New Guinea
  • Andrew Smith – Shell Australia
  • Andy Vessey – AGL

 

This is a summary of the discussion.

 

Innovation can’t just be about improving core business output, it also has to have spread and it has to be able to cross organisational and industry boundaries.

 

One big challenge is moving to a net zero emissions while increasing energy availability. So clean energy generation is a key and Australia is well placed to be exploring that.

 

Consumers of tomorrow will be making informed choices so those businesses that don’t educate and inform their customers will lose them to businesses that do. Many traditional businesses and industries are ripe for digital disruption.

 

GE see software as key to their digital industrial product range. IoT, or the Internet of Things,  is key to the adding of more value.

 

Shell are looking sideways at every industry they can to identify technologies they can harness in their industry. And they find Australia has many excellent researchers and businesses that can be tapped for solutions to problems that they don’t yet have a satisfactory answer for.

 

There is a role for Government to get the macro economic conditions right to encourage businesses to act through appropriate incentives. But Government also needs to change its own behaviour to be able to be a part of the future rather than living in a bureaucratic past.

 

Australia was outraged that we came 10th in the medals tally at the Olympic Games yet there is no outrage about our abysmally low Collaboration and business ratings! How do we get the bigger conversation going at the citizen level?

 

It is about investment level and investment focus. We value sporting success so we invest. To do better we have to either invest more or invest smarter. It is the same with Innovation and Collaboration. The real issue is where will the funding come from, and exactly how will it be applied. No-one seems to be addressing the lack of funding in a serious way.

 

Intellectual Property is no longer the main game, nor is data. It is the insights you get from data that is more important. GE have made their IoT operating system, Predix, open source because it is the leverage you get from it that is valuable, not just owning it. And it could also allow others to design devices that can readily fit into the GE ecosystem.

 

Innovation Summary

For me, the key points that keep coming up are:

 

  • Low Collaboration is holding us back. And this is a cultural issue. So no amount of money can fix that. We have to address the culture itself.
  • Everyone agrees a lot more money is needed and should be invested. No one agrees to offer it.
  • Business models are still the biggest area for Innovation and we should keep pushing the boundaries on business models

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In Australia. Ray Keefe has developed market leading electronics products in Australia for more than 30 years. This post is Copyright © 2016 Successful Endeavours Pty Ltd.

SEBN – South East Business Networks

SEBN

 

South East Business Networks

South East Business Networks

One of the key statistics about the Australian business landscape is that we are last in the world for collaboration. All sorts of collaboration.  If you doubt this, just think about how much political collaboration you see here compared to overseas.

 

The video above is a series of snippets covering why SEBN is a great idea and the value that I get from being a part of it.

 

Some related statistics that bring home to me the importance of networking are some OECD statistics that place Australia:

 

  • last at number 181 for publicly funded research commercialisation,
  • last for academia to industry engagement,
  • number 3 for problem solving,
  • number 13 for Innovation,
  • but number 106 for commercialisation.

 

If you are wondering where these figures come from, they are based on statistics collected by the OECD and were among the key facts presented at Smart Manufacturing 2016.

 

So it isn’t our innovation or problem solving that is the issue. It is commercialisation and a key part of this is collaboration which we are measurably worst at.

 

One of the solutions is to get business leaders to actually get to know each other and learn from each other. This builds familiarity and trust and can break down the barriers we seem to naturally have here when it comes to collaboration. This is one of the key objectives of SEBN which stands for the South East Business Networks.

 

I have been attending SEBN sessions for the past six years and it has helped me grow as a business leader.

 

What is it you do to grow your ability to do business better?

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for more than 30 years. This post is Copyright © 2016 Successful Endeavours Pty Ltd.

Collaboration: New opportunities depend on it

Collaboration

So what is Collaboration? The first thing it is not is convincing someone to work for you for nothing with the vague promise you will make it worth their while in the long run.

 

Collaboration = Working Together

Collaboration = Working Together

Let’s look at a few formal definitions:

 

  • Collaboration is working with each other to do a task and to achieve shared goals.
  • Collaboration: To work together, especially in a joint intellectual effort.
  • Collaborate: to work with another person or group in order to achieve or do something.

 

Of these, the first I like best. Shared Goals is a key point for me. And it also supports the idea of each party freely bringing something to the other.

 

Collaboration matters?

Australia has the lowest rate of inter-business Collaboration in the OECD! Seriously!

 

This is a huge problem. And we see it at every level from Federal Politics down to union engagement with enterprises through to the three million Small Businesses in the SME sector who are all operating in silos and not working together. I have come to the view that this is one of two structural problems in the Australian economy that most prevents us from being competitive. And it is a problem we can’t rely on government fixing. This needs a grass roots revolution since it is attitudes and values based.

 

The above data was put together by Professor Goran Roos based on OECD statistical data. His role as Thinker in Residence in South Australia was to look at how to revitalise manufacturing in the state. And to solve a problem you have to first understand it. And then understand the different possible solution spaces to work in.

 

South Australia Thinker in Residence

Professor Goran Roos

 

“The solution to today’s problems will require better thinking than got us into them in the first place.” Albert Einstein.

 

That is probably a paraphrase as he has expressed several versions of this same truth. But the core point, is that more of the same will get you more of the same. To get a better outcome you need better thinking. So for me it is time to think differently. This also leads to Innovation but that is another topic.

 

Albert Einstein

Albert Einstein

So rather than rant I decided to do something to show how we can get beyond the current situation. And was very fortunate to find George Zeidan of Zeidan who are a digital agency that amongst other things can develop custom web API based back ends for pretty much anything and the web and mobile interfaces that go with that.

 

Successful Endeavours have a lot of experience in the design of remote telemetry devices and data loggers. And we had an existing problem. A water dispensing device that allowed remotely located tank stands to provide water to tankers and record who, when, where, how much and then transport that back over GSM to a back end so that councils can keep track of it. It also had “Over the Air” firmware upgrade capability and “Over the Air” configuration update capability. However the client’s back end was taking forever to build and we had concluded it would never have the features we needed. The web developers were going to kill the opportunity. Another nine months later and obviously still a problem, George Zeidan and I got talking and decided to Collaborate. Eight weeks later we had a working system with a feature roadmap in place and our first sale.

 

Collaboration between Successful Endeavours and Zeidan leads to a new opportunity

Collaboration between Successful Endeavours and Zeidan

The picture above shows Ray Keefe of Successful Endeavours and George Zeidan of Zeidan, rather like proud parents, with some examples of the internals of hardware devices already supported by the Ritri system. That is the name given to the web API back end product.

 

The press release for the collaboration effort is available on line at Networking in the Net.

 

Planned future products to be supported by the system are:

 

  • Corrosion protection data loggers
  • Apartment water metering and sub-metering
  • Water Bulk Filling Stations
  • Septic Tank monitoring systems
  • fill in your product idea here…

 

So this is our official notification that if Australia is open for Business, Successful Endeavours is open for Collaboration.

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for more than 30 years. This post is Copyright © 2014 Successful Endeavours Pty Ltd.

Automotive Manufacturing

Automotive Manufacturing in Australia

Automotive Manufacturing in Australia has had a proud and vibrant history. Initially it was our distance from the rest of the world that meant we made most of the goods used in Australia right here. It wasn’t until 1965 that the creation of raw value through agriculture or manufacturing fell to below 50% of the total economy. And today those two sectors account for roughly 12% of the economy between them. So a 75% drop in share of GDP in just under 40 years.

 

There are still reasons to Make Products In Australia even if some of the original reasons are no longer valid.

 

And that is thing I wanted to highlight here. These are long term trends and need a long term perspective if we are to position ourselves to remain competitive.

 

Whereas in Automotive Manufacturing we see a lot of short term thinking being applied. In spite of the fact that we already had the lowest rate of publicly funded support for local automotive assembly, we have just cut it further and to the point where every remaining car assembler has made the decision to exit the Australian Economy as a manufacturer. There has been a lot of rhetoric about Car Manufacturing Numbers Not Stacking Up, a post where most of the important numbers are ignored, or talk of the Auto Industry Is Doomed, which looks quite rightly at the innovation and disruption forces involved, but I don’t see anyone looking at how we got here.

 

System Integration Drives Value

While it is true that workers in off shore industries can disrupt local industries by providing a cost advantage to outweigh the skills disadvantage, the better economies in the world are not showing this trend.

 

Collaboration = Working Together

Collaboration = Working Together

See The Global Competitiveness Report 2013-2014.

Page 11 shows where economies are positioned in terms of their stage of development and page 15 starts the ranking process.

 

Looking at the top ranked economies you get:

 

  1. Switzerland
  2. Singapore
  3. Finland
  4. Germany

This is a trend that continues throughout the report. The USA ranks high as it should because it is both a technology leader and has the advantage of a large domestic market but many far smaller countries also rank high.

 

So how does Switzerland with:

 

  • less people
  • less land mass
  • less natural resources
  • high per capita income
  • highly developed economy

 

among other things, all of which should hamper its competitiveness against an agile developing low labour cost nation, get to be #1?

 

The answer is that it does not sit around waiting for developing nations to usurp its position. It has a progressive government, industry policy (they sell machine tools to Japan for instance), strong positioning and take a global view. They also understand the value chain and that integrators make more money that component suppliers. This is actually one of the strongest argument for why we should have had a more proactive approach to Car Assembly and why military build projects should still happen here. Not purely for the money in any one deal, but for the total package of benefits that ensue.

 

So it needs an integrated approach with both Government Leadership and also Industry Collaboration. Both seem sadly lacking at present.

 

Germany seem to know a thing or two about running a modern economy with manufacturing in the mix. They support their local car assemblers at a rate of over four times per head of population compared to what we were doing before we cut support. They have 4 times our population and so that is over 16 times the total value of support. They have BMW, Porsche, Volkswagon, Audi, Mercedes Benz… And we have? If you want to know what works, look at countries making it work and find out what they do.

 

Last measure I saw, the USA was supporting its local car assemblers to the tune of over USD$200 per head of population, and they aren’t the highest. But the one thing that is clear is that we have been the lowest for a long time. Some references:

 

 

The killer has been the low production rate and the fact that we have primarily looked to service the Australian domestic market. Only Toyota have been primarily exporting with the Camry. If you redo the figures per car produced then we are no longer the lowest coming in a little above Germany. So we lost this battle when we decided subsidies were bad for Australia while everyone else concluded the reverse for their own economies.

 

Why Don’t The Numbers Stack Up

One of the things Car Manufacturing Numbers Not Stacking Up misses is the indirect jobs that are affected. This was recently calculated at 5:1 by the Victorian Government. So we might lose nearly 60,00 jobs (6% of all manufacturing jobs) in car assembly and car part manufacturing, but there are quite a few other jobs affected and this article ignores that completely. If it really is 5:1, that is 300,000 jobs across all sectors affected.

 

Some other reasons why we should have had a more reasoned approach to this are:

 

  • it keeps a world class product development capability in place which also has benefits for related industries
  • access to world supply chains – Toyota and Holden were already doing this
  • did I mention jobs – surely the replacement policy should come before the exit policy?
  • we have world class design capability now – but without vehicle assembly, this is likely to dwindle reducing opportunities for jobs in the future in this high leverage sector
  • the playing field consists of nations who put public funding into maintaining their local car manufacturing. So to be in it, we have to recognise that investment must flow at least partly from the public purse

 

I do agree with the buy Australia problem that is outlined. Australians don’t seem to value buying Australian. That being said, the offerings were out of alignment with market trends. In particular, Ford was producing a car range in large vehicles that were no longer being purchased in significant numbers. And the Toyota Corolla outsold the locally produced Camry which was a larger vehicle. The Holden Commodore is also a larger vehicle.

 

I have no idea why we didn’t decide to make smaller vehicles here earlier!
You can’t ignore a market trend for 10 years and expect to not have consequences.

 

It is also likely that reducing car industry assistance will be an overall deficit generating move. Yes we have three years before that starts to bite. But it you take 300,000 jobs out of the market and don’t replace them with anything, plus the profits made and taxed by at least some of the companies in the sector, plus the personal income tax of the employed. It is likely that this is a very short term prop up to the budget for a net long term loss.

 

The plus side is the three years. I don’t see the typical automotive worker moving into health care and aged care which are current growth sectors.

 

Australia’s Growth Potential

So is there a future in Australia? I certainly think there is. And this crisis might be the stimulus we need to begin to take some steps forward on a proactive basis. There is no doubt we have some world leading industries in Australia and there is also no doubt that rising unemployment is a problem we can’t afford.

 

For me, the biggest issue to tackle first is collaboration. You can’t have Open Innovation, industry co-operation and sustainable industry policy without it. The Japanese showed us how you could build an economy by collaborating after World War II. The USA economy looks at leverage and has much better models for inter-business collaboration. Europe is inherently more collaborative. Whatever else you might think about the European Union, only the USA and Europe have managed that level of freely entered into Collaboration.

 

Collaboration is Everything

Collaboration is Everything

Australia has been measured as having one of the lowest levels of Collaboration in the world. This is a Reverse Salient, the thing that is holding us back. And it will be one of our focus points as a business for 2014.

 

Another articles you might find of interest on this topic of Collaboration:

 

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for nearly 30 years. This post is Copyright © 2014 Successful Endeavours Pty Ltd.