Casey Business Awards 2011 Finalist

Casey Business Awards

Casey Business Awards

Casey Business Awards 2011

Successful Endeavours are the current holders of Casey Business of the Year and we have been selected as Finalists in the Casey Business Awards 2011. We continue to find the City of Casey to be a very business friendly environment and these awards are just one example of many things they do to encourage and support local businesses.
The finalists were announced by City of Casey Mayor Shar Balmes.

 

Shar Balmes City of Casey Mayor

Shar Balmes Mayor of Casey

 

The guest speaker was Futurist Paul Higgins, a consultant with Emergent Futures. He spoke about the changing role of the Internet and Social Media in how people make buying decisions and perceive value, and challenged us to think about how our businesses would address this challenge, both in defending against competitors and developing new business opportunities because of it. I was very impressed and have signed up for a trial of the scanning service offered by Emergent Futures where they bring together information on a particular area of interest and produce a consise and easily followed view of what this means. We are an ideas company and I can’t see how we won’t come up with at least 10 times the asking price of $49.94 a year in new ideas from this material.

 

Paul Higgins aka Futurist Paul

Paul Higgins aka Futurist Paul

 

Manufacturer Of The Year

We were also finalists in this category last year and some of you might be wondering how a business that focuses on Electronics Design and Embedded Software Development for Australian Electronics Manufacturers can also be a candidate for Manufacturer Of The Year?

 

The answer is straight forward. Having completed the design of a new electronics product, some of our clients get us to also manage the production logistics for them and either deliver programmed, tested and calibrated PCB sets to them; partially assembled product or fully assembled product. I though an example would help here.

 

We will call this one Client X. For Client X we do the following:

 

  • source all the components including electronics components, case, labels, batteries and machined and LASER cut items
  • get the PCBs loaded (we can handle small quantities in house but once you get over 30 PCB sets it becomes cheaper to use a dedicated SMT line)
  • program, test and calibrate the loaded PCBs
  • fit labels to the front chassis and then fit all the connectors, indicators and switches
  • fit the battery to the case
  • assembly the unit including the seals (this is an IP65 rated product)
  • apply serial numbers
  • final assembly and test then pack in shipping cartons with labels and matching serial numbers
  • ship to client who then sells them direct to their customers

 

 

In the case of Client X it wasn’t worth setting up an internal production line to handle a Niche Electronics product made in quantities of less than 500 per annum. Whereas we can handle this very cost effectively. We have a few strategies we use to radically reduce the cost of product test and calibration but I’ll save that for another post.

 

We will find out on 27 October 2011 at the Casey Business Awards Gala Dinner how we go in 2011. But for me, we are already winners.

 

Thanks again to both our suppliers and clients for providing us with great components and for giving us the amazing challenges and opportunites to create new electronics products. For one example of this, check out the 2011 Electronics News Future Award for Industrial Electronics we received for developing a Capacitor Bank Controller for ABB.

 

ABB CQ900R Smart Controller

ABB CQ900R Smart Controller

 

We are also pleased to have support from AMTIL and ManufactureLink.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011 Successful Endeavours Pty Ltd

Max Walker on Business

We recently had the pleasure of hearing Max Walker speak at a Casey Business Breakfast where he shared his story and some insights he had into careers and business. I have been invited to share about how the Casey Business Awards in 2010 had benefited Successful Endeavours and was interviewed by David Neitz and then had a front row seat to hear Max Walker share at length.

David Neitz interviews Ray Keefe

David Neitz interviews Ray Keefe

I was very impressed. Max Walker is a wonderful storyteller and when you hear him speak he paints a picture with words that is captivating and inspiring. There were 2 specific take away points for me:

  • you have to spot and take the opportunities others miss, but only where your strengths are
  • you have to block out the Dream Stealers. Whenever you dream, the dream stealers will try and stop you.
Ray Keefe, Max Walker and Junette Keefe

Ray Keefe, Max Walker and Junette Keefe

For the first example, Max Walker talked about his books. He was writing short stories for a newspaper. After he had written a few, it was suggested to him that he turn them into a book. He approached the paper and they happily gave him full permission and full copyright because they had already used them and saw no further value in them. He used them as the basis for his number 1 best seller How To Hypnotise Chooks . The key here was that he had been doing television presenting but no-one could write it like he spoke it. He had a unique story telling style. So he started writing his own scripts. That led to some short story writing, the newspapers short stories and then full on books. The opportunity came from leveraging his story telling skill, which he now knew how to put in writing, and mixed with his celebrity status created the opportunity to write books, 7 of which have been best sellers. This was possible because Max Walker had the talent and had developed the supporting skill to be able to take the opportunity. But he wasn’t aware of just how outstanding he really was until after he had done it.

 

Hmm… I wonder what opportunities I am overlooking right now?

 

How about you?

Thinking About Opportunities

Thinking About Opportunities

The second example is something we all have to deal with. I have a dream! Famous first words for most of us, made iconic by Martin Luther King Jr. Dreams are a precious and a powerful creative force and it seems like whenever we have one, there is always a powerful negative force that comes against it. Max Walker shared some of the suprising sources of resistance he encountered. Friends, relatives especially, and colleagues are just a small subset of those who can become Dream Stealers.

 

Max Walker is both a gentleman and a thoroughly nice guy and I came away from the breakfast inspired, challenged and with a couple of unexpected bonuses. My name was drawn for the major door prize which was a signed Melbourne FC guernsey and my business partner, Junette, came away with a Lollypotz gift box. Melbourne FC have been regular supporters of Business and community activities in the City of Casey so we are proudly displaying their jumper in our foyer.

Melbourne FC Guernsey

Melbourne FC Guernsey with 2001 Team Signatures

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011 Successful Endeavours Pty Ltd

 

 

Casey Business Awards Videos

Casey Business Awards

In 2010 the City Of Casey had their inaugural Casey Business Awards. They awarded us Casey Business of the Year and also gave us the award for Business and Professional Services which we shared with A Better Dental Care. As part of the awards ceremony they had 10 second videos prepared for each finalist and a 15 second video prepared for each category winner. So we have 3 videos to show covering our awards as finalist for Casey Manufacturer Of The Year, as finalist and winners of the Casey Business and Professional Services Award and our award as Casey Business Of The Year for 2010.

 

Although we went to some length to describe what we do, which is Electronics Design and Embedded Software Development for Australian Electronics Manufacturers who still make their products in Australia, some of the voiceover comments didn’t quite come out right. It makes it all the more obvious how clear and consistent you have to be in explaining what you do.

 

So if you need an Electronics Product then we can do way more than is articulated in these videos but you do get a chance to see us in action.

 

This first video covers our finalist selection for Casey Manufacturer Of The Year 2010.

 

 

This second video includes both the finalist and winner videos for the Casey Business and Professional Services Award 2010.

 

 

This third video was prepared to cover our win as Casey Business Of The Year for 2010.

 

 

We have found the City Of Casey to be a very supportive environment for local businesses and are pleased to be working with them now as a member of the Casey Economic Development Partnership.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011 Successful Endeavours Pty Ltd.

Casey Business of the Year 2010

Last night was the Casey Business Awards gala dinner where the Casey Business Awards were given out for 2010. We are very pleased to have been awarded the Casey Business of the Year for 2010. It was a great night and Casey Mayor, Cr Lorraine Wreford presented the award to Ray and Junette Keefe of Successful Endeavours.

 

Successful Endeavours were also joint winners of the Business and Professional Services award for 2010.

 

And we were finalists in the Manufacturer of the Year category which was won by Jain and Janice Lal at Australian Solar Manufacturing. They make high grade 200W solar panels in Hallam, as good as you can get anywhere in the world, and really deserved their win. Well done Jain and Janice.

 

Casey Business Awards 2010

Above is a shot of the Casey Business Award Certificates and also the trophies we received on the night.

And here we are with Casey Mayor, Cr Lorraine Wreford, with the Casey Business of the Year award certificate and trophy.

Successful Endeavours with Mayor Cr Lorraine Wreford

Ray and Junette Keefe of Successful Endeavours with Casey Mayor Cr Lorraine Wreford – Casey Business Of The Year

Here we are with the joint winners of the Business and Professional Services award, Better Dental Care and a representative of Monash University who sponsored this award category.

Casey Business and Professional Services award

Casey Business and Professional Services award

And here is a picture of the 3 award certificates together.

Successful Endeavours Casey Business Awards 2010

Successful Endeavours Casey Business Awards 2010

And the Casey Weekly (formerly Berwick & District Journal) on 7 September 2010 ran a 2 page special on the Casey Business Awards and this is an excerpt from that covering our win as Casey Business of the Year 2010.

Successful Endeavours - Casey Business of the Year 2010

Successful Endeavours – Casey Business of the Year 2010

 

And we thank our clients and suppliers for being the excellent businesses they are. This would not have been possible without you.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

Casey Electronics Design Business in the News

Casey Business Awards

We already let you know that we are finalists in 2 of the 9 categories for the City Of Casey inaugural Casey Business Awards in our post about being Casey Business Awards Finalists. The Casey Business Awards categories we are finalists in are:

  • Manufacturer Of The Year
  • Business and Professional Services

The news has been picked up by one of our local Newspapers, The Greater Dandenong Weekly, who ran the following article about us and the other finalists. It is good to see so many strong contenders and our economy certainly needs strong businesses to continue to give both the employment and prosperity we have come to enjoy.

 

The Journal - Successful Endeavours

The Journal – Successful Endeavours

Our congratulations go out to the other finalists and we will find out who the winners are on Friday 27th August at the Casey Business Awards gala dinner.

It is good to see the Electronics Design, Embedded Software Development and Low Cost Electronics Manufacture featuring so strongly in the local Australian economy. We especially note that Australian Solar Manufacturing is also a finalist in the Manufacturer of the Year category and we wish Jain and Janice Lal all the best with their nomination.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile. This post is Copyright Successful Endeavours Pty Ltd.