Embedded Development: The Interview Part 2

Embedded Development

This is the second in a series of interviews between Ray Keefe of Successful Endeavours and Lance Harvie of People 4 Embedded. Lance is a LinkedIn connection of mine has wanted to do a series of interviews with Embedded Developers to go over issues, tips and career advice from those of us who have been in the industry for a while. We touch on topics such as:

 

  • Operating Systems
  • Software Testing
  • Design Methodologies
  • Hardware versus Software and trade-offs.

 

The first Interview is at Embedded Development.

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for nearly 30 years. This post is Copyright © 2013 Successful Endeavours Pty Ltd.

Casey Business Awards 2012 Finalist

Casey Business and Professional Services

This is the category we won in 2010 when we also took out Casey Business of the Year. This is for our Electronics Design and Embedded Software Development services where we create the electronics product designs needed by Australian Electronics Manufacturers to be able to compete both locally and internationally.

 

Casey Business Awards Finalists 2012

Casey Business Awards Finalists 2012

Casey Manufacturer of the Year

We are finalists again in the category of Manufacturer of the Year. This is for our Electronics Manufacturing service which we provide to clients following on from our Electronics Design service. We have to understand manufacturing in order to do Design for Manufacture and Assembly, also known as DFMA, so we can take on this role for those clients who want it.

 

Smarter Electronics Products using smarter Low Cost Electronics Manufacture processes, can compete internationally if the formula is right. This requires the combination of:

 

  • Product Positioning and Marketing
  • Sales Channel
  • Product Design
  • Cost Effective Electronics Manufacture

 

We are pleased to be serving Australian Electronics Manufacturing Industry who are trying to do just that.

 

Congratulations to the other Casey Business Awards 2012 finalists.

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for nearly 30 years. This post is Copyright © 2012 Successful Endeavours Pty Ltd

Aerospace Manufacturing

Aircraft Assembly

Ever wondered what it looks like to make an entire airplane or how much goes into Aerospace Manufacturing?

 

How about a major passenger liner?

 

Then you are really going to enjoy this video showing a time lapse of Boeing putting Florida One together…

 

 

My thanks again go to Dr Marc Dussault, The Exponential Growth Strategist for bringing this amazing example of world class Aerospace Manufacturing to my attention. Marc has been our business mentor for the past 3 years and it has made an extraordinary difference to how we run our business.

 

Although we are an Electronics Design and Embedded Software Development company we also work closely with Mechanical Engineers and Industrial Designers so I appreciate what goes into both the Product Development process as well as the manufacture of something as amazing as a aircraft like this. At one level it is just science and physics, but at another, it is pure magic.

 

Successful Endeavours specialise in Electronics Design and Embedded Software Development. Ray Keefe has developed market leading electronics products in Australia for nearly 30 years. This post is Copyright © 2012 Successful Endeavours Pty Ltd

Casey Business Awards 2011 Finalist

Casey Business Awards

Casey Business Awards

Casey Business Awards 2011

Successful Endeavours are the current holders of Casey Business of the Year and we have been selected as Finalists in the Casey Business Awards 2011. We continue to find the City of Casey to be a very business friendly environment and these awards are just one example of many things they do to encourage and support local businesses.
The finalists were announced by City of Casey Mayor Shar Balmes.

 

Shar Balmes City of Casey Mayor

Shar Balmes Mayor of Casey

 

The guest speaker was Futurist Paul Higgins, a consultant with Emergent Futures. He spoke about the changing role of the Internet and Social Media in how people make buying decisions and perceive value, and challenged us to think about how our businesses would address this challenge, both in defending against competitors and developing new business opportunities because of it. I was very impressed and have signed up for a trial of the scanning service offered by Emergent Futures where they bring together information on a particular area of interest and produce a consise and easily followed view of what this means. We are an ideas company and I can’t see how we won’t come up with at least 10 times the asking price of $49.94 a year in new ideas from this material.

 

Paul Higgins aka Futurist Paul

Paul Higgins aka Futurist Paul

 

Manufacturer Of The Year

We were also finalists in this category last year and some of you might be wondering how a business that focuses on Electronics Design and Embedded Software Development for Australian Electronics Manufacturers can also be a candidate for Manufacturer Of The Year?

 

The answer is straight forward. Having completed the design of a new electronics product, some of our clients get us to also manage the production logistics for them and either deliver programmed, tested and calibrated PCB sets to them; partially assembled product or fully assembled product. I though an example would help here.

 

We will call this one Client X. For Client X we do the following:

 

  • source all the components including electronics components, case, labels, batteries and machined and LASER cut items
  • get the PCBs loaded (we can handle small quantities in house but once you get over 30 PCB sets it becomes cheaper to use a dedicated SMT line)
  • program, test and calibrate the loaded PCBs
  • fit labels to the front chassis and then fit all the connectors, indicators and switches
  • fit the battery to the case
  • assembly the unit including the seals (this is an IP65 rated product)
  • apply serial numbers
  • final assembly and test then pack in shipping cartons with labels and matching serial numbers
  • ship to client who then sells them direct to their customers

 

 

In the case of Client X it wasn’t worth setting up an internal production line to handle a Niche Electronics product made in quantities of less than 500 per annum. Whereas we can handle this very cost effectively. We have a few strategies we use to radically reduce the cost of product test and calibration but I’ll save that for another post.

 

We will find out on 27 October 2011 at the Casey Business Awards Gala Dinner how we go in 2011. But for me, we are already winners.

 

Thanks again to both our suppliers and clients for providing us with great components and for giving us the amazing challenges and opportunites to create new electronics products. For one example of this, check out the 2011 Electronics News Future Award for Industrial Electronics we received for developing a Capacitor Bank Controller for ABB.

 

ABB CQ900R Smart Controller

ABB CQ900R Smart Controller

 

We are also pleased to have support from AMTIL and ManufactureLink.

 

Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile at Ray Keefe. This post is Copyright © 2011 Successful Endeavours Pty Ltd

Industrial Electronics: Future Awards Winners

Industrial Electronics

We are back from the Electronics News Future Awards where we were presented with our trophy for the category of Industrial Electronics. Our thanks go to ABB High Voltage Division in Lilydale for allowing our Electronics Design and Embedded Software Development of the CQ900R Smart Controller to be nominated for the Electronics News Future Awards for 2011.

 

Industrial Electronics Future Award 2011

We are thrilled to have been recognised for our Electronics Design and Embedded Software Development in Industrial Electronics and it shows.

 

Electronics News Future Awards Industrial Electronics

Future Awards Industrial Electronics Trophy

The Electronics News Future Awards are the premier Electronics Design awards in Australia, a point that was made at the awards ceremony by one of the sponsors, Kontron. Kevin Gomez, Editor of Electronics News, speaking about the winners in each category said “These six projects represent some of the most outstanding work being done in Australia today”.

 

Future Awards Industrial Electronics Trophy

Future Awards Industrial Electronics Trophy

As well as handing out trophies, there were three keynote speakers and a round table discussion on the future of Australian Electronics Manufacturing. Electronics News are covering the outcome of the discussion in detail in their October magazine. We look forward to their coverage of this very important topic.

 

Electronics News released profiles of each of the winning entries at Future Awards 2011: The Winners and Senator the Hon Kim Carr, Minister for Innovation, Industry, Science and Research; declared that the companies profiled by Electronics News showed that Australia can Win The Innovation Race.

 

We also appreciate the support from VECCI and ManufactureLink with their coverage of this success as well as the Star News Group.
And here is what the ABB CQ900R Capacitor Bank Controller for Power Factor Correction looks like:

ABB CQ900R Smart Controller