Product types we have designed A frequent question we get is “What types of products do we specialise in”? It doesn’t have a simple answer because the range is huge. The reality is that electronics design and the embedded software … Continue reading →

Made in Australia Electronics: How to compete This will be no surprise to anyone who has heard me speak on this topic. You can’t compete with low cost economies on raw transactional cost if they have access to the same … Continue reading →

Startup strategy This is a classic startup tale where a small team do incredibly good work to get an idea into a demonstrable form and then build a team who can complete the package. A Melbourne based business came to … Continue reading →

What is Code? Those who write software refer to source code. This is human readable instructions for a computer to execute. Which either gets compiled to machine code in the instruction set the computer can execute, or is interpreted directly by … Continue reading →

Good Documentation Good Documentation makes it possible for other people to leverage work already done. It can be the difference between something being usable and it being scrapped or ignored. We have already looked at some aspects of how Software … Continue reading →