Electronex 2022 Sydney

Electronex 2022 Sydney

Electronex 2022 Sydney

Electronex 2022 in Sydney

Finally, we are getting to a trade show. This is the Electronex 2020 trade show finally going ahead at Rosehill Gardens Function Centre in Sydney. We are exhibiting at stand B29 so if you are able to we would love to catch up in person. It has been a long time since that was a practical thing to do.

This event is a celebration of Australian Electronics Manufacturing and that is exactly what we are about. Successful Endeavours exists to change the Australian economy by solving complex challenges through Electronics Design and Embedded Software Development with the resulting solutions then being Made in Australia. We believe that local jobs and local value creation are important for the future of the Australian economy. And the COVID-19 Pandemic has certainly shown us all how true that is.

Electronex Sydney 2022

Electronex Sydney 2022

Stand B29 Electronex 2022

So come visit us in Sydney at Electronex 2022 stand B29 and let’s celebrate what we can do together for Australia in the years to come.

Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years.

You can also follow us on LinkedInFacebook and Twitter.

This post is Copyright © 2022 Successful Endeavours Pty Ltd

 

Rapid Antigen Test Manufacturing in Australia

Rapid Antigen Tests Made in Australia

The COVID-19 has been very disruptive and now that vaccination rates are higher it is now mostly about managing our way forward. Testing is still a key strategy and Australia has led the way in Rapid Antigen Testing.

Unfortunately the federal governments has been reluctant to invest in practical local manufacturing capabilities in this area and that has seen the businesses moving to off shore manufacture.

Policy 101 shows us that if you want businesses to direct investment and effort in a particular direction, you need to put in place favourable conditions to encourage that. This isn’t always financial co-investment. But somehow we seem to be failing this topic badly.

Lack of “appetite” for local investment derails RATs manufacture

Currently locally made Rapid Antigen Tests are exported but that is going to change. We led the way in this technology area and the rest of the world gets it.

RAT - Rapid Antigen Test

RAT – Rapid Antigen Test

 

Making Rapid Antigen Tests for Australia

With support from the Victorian Government and Federal Labour, Lumos Diagnostics in collaboration with Planet Innovation will be making Rapid Antigen Tests here for use here.

Lumos Diagnostics

Lumos Diagnostics

Planet Innovation

Planet Innovation

This is a good example of how good policy can drive a good outcome. See:

OK, that is quite a lot of coverage. Which shows how important this initiative is.

I’m looking forward to this project going into full scale manufacture. We have learned several important lessons from this pandemic and I hope we don’t forget them:

  • you need to be able to make essential supplies locally
  • local jobs matter to the whole economy, not just the employed person
  • insecure work arrangements are a risk, not a business benefit
  • robust modern economies make things

Our congratulations again to Lumos Diagnostics and Planet Innovation for bringing the technology to the table and to the Victorian State Government for understanding the opportunity to invest in the future of Victoria.


Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years.

You can also follow us on LinkedInFacebook and Twitter.

This post is Copyright © 2022 Successful Endeavours Pty Ltd

Australian Manufacturing Grows Strongly in 2021

Australian Manufacturing Still Going Strong

While we are still working out what the new normal is going to look like as we come to grips with COVID-19 and coming out of lockdown, there has been some good news.
 
Australian Manufacturing has been growing since 2016 and 2021 has seen some of the strongest growth as we finally wake up to the importance of being to make stuff.
 
Whether you want to call it Sovereign Capability, Economic Defensibility, Risk Management or any other synonym term, we can now see that not having local value creation ability in manufacturing is a risk we can’t afford.
 
Borrowing from another source and refactoring it I ended up with this as a definition I was happy with: Sovereign manufacturing capability ‘is the ability to design, build, sustain, upgrade and export Australian made product in Australian manufacturing facilities by Australian workers’. This is adapted from the Australian Parliamentary Report on Naval Shipbuilding Sovereign Capability.
 
In the last 3 months there were 91,000 new jobs created in Australian Manufacturing. Which represents a growth of around 10%.
 
And the Australian Manufacturing PMI (Purchasing Managers Index) is also looking very healthy rising above 60 for several months this year (above 50 = growing, below 50 = shrinking).
 

Australian Manufacturing PMI 2021

Australian Manufacturing PMI 2021

And that is a healthy trend line. August saw a dip back down to slowly growing and interestingly August 2020 was a slight decrease. But the overall trend is excellent.
 
So I’m looking forward to this continuing through the rest of the year and 2022.
 
Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years.

You can also follow us on LinkedInFacebook and Twitter.

This post is Copyright © 2021 Successful Endeavours Pty Ltd

Saving our planet 2021

Saving our Planet!

OK, I admit it. That is a big title. But also a big topic. So what do I mean?

Australia was recently named the country lagging behind every other country in the world for climate action. In a review of the 193 United Nations countries, Australia was ranked country 193. If you didn’t catch it then here are some sources:

Code Red Climate Warning Australia

Code Red Climate Warning Australia

Following on from that ‘walk of shame’ moment, this week the United Nations passed down a pivotal report indicating the following:

  • The planet is getting hotter
  • It is due to human activities
  • the rise in the past 50 years is bigger than any variation in the past 100,000 years
  • we probably have at most 5 years to address this
  • all fossil fuel based power generation must be terminated before 2030

So what is Australia doing?

Nothing seems to be the answer. None of it makes sense. The arguments seem to be:

  • We can’t afford to do anything
  • China and other developing nations are worse than us so we won’t do anything until they fix their issues
  • Renewables alone can’t be the answer so we will stick with coal
  • And tax or otherwise financially penalise renewable energy sources for generating useful environmentally friendly power
  • And can we force them to not provide any power to the grid at all? What a great idea!
  • We licensed power generation to the private sector so it isn’t a government problem any more
  • Technology will save us. Please, someone else invent it and give it to us for free, or at least very cheap.
  • If in doubt, see any of the points above rather than take meaningful action

The answer to clean energy

Whether they like it or not, governments are in the position of providing direction. And they need to. Other wise without leadership or a vision for the future all you have is the past and that is not good enough. And if the government isn’t in the position of picking winners, then by default they are picking losers.

Or as Einstein once said, “The solution to a problem requires better thinking than that which created the problem”.

So more of the same is a recipe for disaster.

And even the likes of Elon Musk and Bill Gates don’t have the revenue and resources to do it on their own. Nor should we all sit back and just watch and hope they can. Tesla is aimed at taking petrol off the road. But petrol isn’t the only polluter so we also see Tesla tackling primary renewable energy problems like storage (big batteries). So this is not business just for profit, but profitable business for the good of the planet. And intentionally so. I hope to see a lot more of this.

So I choose to be part of the solution. The alternative is to be part of the problem. So what can I do?

  • run an ethical business that contributes to the greater good
  • reduce, reuse and recycle in my business and at home as much as I can
  • reduce power consumption, petrol consumption, pollution as much as I can
  • speak up about the need for positive and responsible action

The down side

The United Nations report shows that not taking action might already be a disaster. And for one I don’t mind the news outlets pushing a story because it makes a good headline. As raising attention is part of the process of moving toward a position of deciding to act. Here are a few examples:

So that is just the Australia centric version and from a wide range of media outlets.

We design electronics products and ambient temperature is a factor in things like battery life. So we are aware that Australia is a hotter than average environment and take that into account when predicting things like battery life. It also affected incandescent bulb life when those were still the main source for lighting. So Australia is already very close to the 1.5°C tipping point for disaster being at 1.4°C already. Least action on the Climate Crisis and closest to disaster. Maybe some correlation there?

The United Nations report shows that the warming is definitely our doing and not an extreme but natural aberration. The graph below shows the gap between the observed and the margin for errors now makes it clear we are doing this to ourselves.

Human Influence is causing Climate Crisis

Human Influence is causing Climate Crisis

The up side

However we also have options and could act if we had the will to do so. Things in our favour are:

  • large land mass that is not densely populated
  • so lots of areas available for solar farms, wind farms, hydrogen generation plants etc.
  • lots or natural raw materials for making batteries, renewable power generators, semiconductors
  • and as a geologically stable continent we would be an excellent place to make semiconductors which would also fit the sovereign capability argument
  • surrounded by sea so tidal and wave power are also options
  • modern cities with good sanitation and other amenities
  • we are rich by world standards so we also have financial resources ie. we can afford to. In fact, we can’t afford not to!

We don’t have a lot of water so hydroelectricity is not going to be the major contributor to the solution but can still be in the mix. And overseas we have seen gravity used as a source of potential energy storage by lifting weights up mountains or using old mine shafts. As the flattest continent on earth this is also limited but we should be using every good idea available.

From my perspective we should be considering:

  • making batteries here rather than shipping materials to China
  • making semiconductors and other critical items needed to do electronic controls for power generation and power management
  • researching new energy generation and storage technologies
  • taking the lead in solutions

And that is just in the energy side of the equation. There is also food production, packaging, transport and materials in general to consider so lots of room for invention, innovation, solutions and contribution across the board.

So while this is a big problem, we Aussies are adventurous and have shown we will take on challenges others might shrink back from. I for one, hope we take on the climate emergency and show the world we really are prepared to be part of the solution and not just part of the problem.

Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years.

You can also follow us on LinkedInFacebook and Twitter.

This post is Copyright © 2021 Successful Endeavours Pty Ltd

Good Design Australia Awards 2021

Good Design Awards Australia 2021

We are pleased to announce that the  Infalurt child safety monitoring system has been selected as a finalist in the Good Design Australia Awards 2021.

Infalurt Child Vehicle Safety

Infalurt Child Vehicle Safety

The Infalurt Child Safety System for automotive vehicles monitors and alerts you if you leave a child in a vehicle. It is a finalist in the Good Design Australia Awards 2021 Sport and Lifestyle category.

Infalurt

Infalurt

We are very pleased to have contributed to this technically challenging project which required all the following features to be delivered simultaneously:

  • low power battery operated electronics
  • Made in Australia
  • capacitive presence sensing
  • ISM radio communications

The system works by sensing a child in a car seat or baby capsule, the vehicle itself and provides alerts on a fob carried on you key ring.

Infalurt operation

Infalurt operation

So it not only has to be well designed form the Electronics Design and Embedded Software Development perspective but also the Industrial Design and Design For Manufacture.

Infalurt car fob

Infalurt car fob

The capacitive presence sensing was particularly challenging as a custom sensor design challenge because unlike capacitive touch sensing on mobile phones, this is not looking for a sudden change but a continuous presence over time.

Infalurt car child safety

Infalurt car child safety

And all of this with a target of 12 months battery life from standard AA cells.

Infalurt car unit

Infalurt car unit

We are hoping for a win of course, but this is already a great outcome with this product as a finalise for this award category. Our thanks to Ideation Design for including us in the Design By credit.

Good Design Awards Australia

Good Design Awards Australia

Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years.

You can also follow us on LinkedInFacebook and Twitter.

This post is Copyright © 2021 Successful Endeavours Pty Ltd.