Electronex 2018

Electronex 2018

Electronex is on again and in Sydney from 5-6 September at Rose Hill Gardens.


Electronex 2018

Electronex 2018

Successful Endeavours will be exhibiting there and looking forward to celebrating Australian Electronics Manufacturing which is currently growing strongly. Please consider registering and attending. Registration is free. Go to Electronex 2018 Registration.


Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years. This post is Copyright © 2018 Successful Endeavours Pty Ltd.


Electronex 2017


Electronex is the Australian Electronics Manufacturing industry annual expo. This year it is at the Melbourne Park Function Centre from Wednesday 6 to Thursday 7 September 2017. You can see all the details at Electronex.


Electronex 2017 animated logo

Electronex 2017


In parallel the SMCBA (Surface Mount & Circuit Board Association) is running their annual conference. This year the primary sessions are:


SMCBA Surface Mount & Circuit Board Association


The program has two internationally renowned presenters for SMT Manufacturing Vern Solberg and Phil Zarrow presenting on the topics.


Vern Solberg

Vern Solberg

Phil Zarrow

Phil Zarrow

And I’m presenting 2 of the open sessions which include a look at the role PCB Design takes in the overall Product Development and the 5 areas of cost you must manage if you want to minimise the total cost of a product.


PCB Design Tradeoffs

This topic looks at the Product Development process and how PCB design fits into that. This is to do with the trade offs between product features, what you do in HW, what you do in SW and how to select the technology you want to put on the PCB based on the combination of CEM or in house capability, component lead time, test requirements and product cost.


CEM of course means Contract Electronics Manufacturing. Also called EMS (Electronics Manufacturing Service) or ECM (Electronics Contract Manufacturing).


Total cost of product ownership

The total cost of ownership of a product is a concept that looks at all the investment required to bring a product to market and manage it throughout its life cycle. It isn’t just a case of minimising R&D spend or getting the Bill of Materials to a minimum. That will usually lead to a higher cost product.
What will be presented is a model looking at the 5 major costs areas involved in the development of a product throughout its life cycle and how taking all 5 into account can enable you to get the best return on the important investment made in bringing new products to market.
It will also examine a case study where a product development delivered a next generation product to market that allowed the manufacturer to lower their price, triple their profit margin and increase their market share, all at the same time.

Successful Endeavours Exhibiting

And we are also pleased to announce that we are exhibiting this year for the first time. So if you are coming then we are at stand C1 next to Duet Electronics.


Successful Endeavours specialise in Electronics Design and Embedded Software Development, focusing on products that are intended to be Made In AustraliaRay Keefe has developed market leading electronics products in Australia for more than 30 years. This post is Copyright © 2017 Successful Endeavours Pty Ltd.

Industrial Electronics: Future Awards Winners

Industrial Electronics

We are back from the Electronics News Future Awards where we were presented with our trophy for the category of Industrial Electronics. Our thanks go to ABB High Voltage Division in Lilydale for allowing our Electronics Design and Embedded Software Development of the CQ900R Smart Controller to be nominated for the Electronics News Future Awards for 2011.


Industrial Electronics Future Award 2011

We are thrilled to have been recognised for our Electronics Design and Embedded Software Development in Industrial Electronics and it shows.


Electronics News Future Awards Industrial Electronics

Future Awards Industrial Electronics Trophy

The Electronics News Future Awards are the premier Electronics Design awards in Australia, a point that was made at the awards ceremony by one of the sponsors, Kontron. Kevin Gomez, Editor of Electronics News, speaking about the winners in each category said “These 6 projects represent some of the most outstanding work being done in Australia today”.


Future Awards Industrial Electronics Trophy

Future Awards Industrial Electronics Trophy

As well as handing out trophies, there were 3 keynote speakers and a roundtable discussion on the future of Australian Electronics Manufacturing. Electronics News are covering the outcome of the discussion in detail in their October magazine. We look forward to their coverage of this very important topic.


Electronics News have recently released profiles of each of the winning entries at Future Awards 2011: The Winners and Senator the Hon Kim Carr, Minister for Innovation, Industry, Science and Research; declared that the companies profiled by Electronics News showed that Australia can Win The Innovation Race.


We also appreciate the support from VECCI and ManufactureLink with their coverage of this success as well as the Star News Group. The articles are at:

And here is what the ABB CQ900R Capacitor Bank Controller for Power Factor Correction looks like:

ABB CQ900R Smart Controller

Electronics Manufacture Shines in Melbourne

National recognition for local Casey Business

OK, I couldn’t resist that blog title or this headline. It isn’t often you get a chance to say something like that. If you hadn’t heard yet, we are finalists in two categories in the EDN Innovation Awards for 2009. Melbourne is the Electronics Manufacturing capital of Australia and we are based in Berwick which is administered by the City of Casey . And we are also members of the Berwick Chamber Of Commerce.


Electronics Manufacturing

Our aim is to turn Australian Electronics Manufacture into Low Cost Electronics Manufacture through improving the total cost of a product throughout its life cycle. This is not a quality reduction process. Quite the opposite. Getting the product right so it doesn’t fail and does do what it is meant to do is one of the things necessary to reducing cost.


Located on the outskirts of Melbourne we primarily serve Melbourne based Electronics Manufacturers by providing them with Electronics and Embedded Software Development services that save them up to 70% compared to traditional linear Product Development.


So how do we do that?


Firstly, there are a few blog posts you can refer back to that will fill in some of the details.


Successful Product Development

Australian Electronics Manufacturing

Low Cost Electronics Manufacture in Australia that competes favourable with China is feasible. Ignoring the trade offs discussed in the links above, the steps to take are:

  • Identify the primary priority – is it time, cost, performance?
  • Reviews costs – all the costs – see the last link above if you are sure what they all are
  • Reduce Cost through redesign to remove unnecessary labour and to streamline manufacture
  • Implement
  • Deploy
  • Monitor and correct as required

Written like this it sound simple, and conceptually it is. Where it gets lost is in the assumption that it can’t be that simple. But there aren’t any hidden traps in this process.


We have had a few queries about how we came up with our company name, Successful Endeavours. Next post I will reveal all.


Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.