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Successful Electronics Needs a Successful Name

Wednesday 9th September 2009

Electronics Development and Success

Hello again,


A couple of posts ago in Electronics Manufacture Shines in Melbourne I said I would explain the origins of our company name. Many have suggested that Successful Endeavours sounds more like a personal coaching enterprise or a business that handles products by people like:

And the list could go on for a long time.


While I do hope we motivate and encourage our clients to improve their results, we assist them by undertaking activities such as:



Electronics Development Activities

  • Electronic Circuit Design
  • Electronic Circuit Simulation
  • Analogue Electronics
  • Analogue Design
  • Printed Circuit Board Design
  • Printed Circuit Board Layout
  • Electronic Prototyping
  • Electronic Testing
  • Embedded Software Design
  • Embedded Software Development
  • Embedded Software Coding
  • Embedded C
  • Embedded Software Debug


Development Statistics

The name came from some industry statistics on the success rate for Product Development. You can read more details in Reducing Electronics and Embedded Software Product Development Costs and I will summarise here:

  • 80% of embedded development projects fail in someway or another
  • Embedded software is 80% of the cost of an embedded development project
  • Embedded software is responsible for 80% of the delays and shortcomings


Successful Product Development

So it seemed to me that many Product Development Projects are unsuccessful endeavours. I wanted to change that. We have a success rate significantly better than all the industry norms. Our short USP ( Unique Selling Proposition ) is:


We Make Stuff Work


That’s it. The details are complex but the philosophy is simple. So for me, Electronics and Embedded Software Development should be a routinely Successful Endeavour. And so the name Successful Endeavours was chosen.


I am passionate and committed to assisting Australian Electronics Manufacturers who want to keep making their products in Australia. Made In Australia is what we are pursuing and we are focusing on this segment.


Ray Keefe has been developing high quality and market leading electronics products in Australia for nearly 30 years. For more information go to his LinkedIn profile. This post is Copyright © Successful Endeavours Pty Ltd.

1 thoughts on “Successful Electronics Needs a Successful Name

  1. Congratulations Ray to both Junette and yourself – a fantastic result for Successful Endeavours. Honestly I wouldn’t expect anything else from a STAR like you…and I mean that. I look forward to seeing more of your electronics products recognised in the future and have no doubt you’re making a difference to helping Australian Electronics Manufacturers keeping production in Australia. Fantastic work mate. B-a-STAR, Dave Lourdes

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